BOARDROOM BRIEF
Pre-call intelligence

Walk into every high-stakes meeting with the upper hand.

Know what's driving the person across the table before you sit down: what they're measured on, what they fear, and the real decision behind the stated one. Use the instant version for speed, or get a strategist-reviewed version when the meeting really matters.

No CRM access requiredNo private data needed24h turnaround on strategist briefs
Sample brief, partial

See the quality before you pay.

The inputs
Prospect:listed enterprise SaaS, growth slowingStakeholder:the CFOYour offer:a tool that cuts cloud infrastructure spendGoal:sponsorship for a paid pilotContext:a failed in-house build last year
The brief
Headline
The board turned his year into a margin conversation. Anything that reads as a cost is already losing.
Stakeholder read

Reports to a board that judges him on cost-to-serve and gross retention. Last three earnings calls hammered efficiency. He will be wary of anything that sounds like a project rather than a quarter-one return.

Angles, strongest first
  1. 1Open on the ARR-per-engineer metric, his current obsession. Tie your offer to it inside 90 seconds.
  2. 2Bring up the failed in-house build from last year without naming names. Position yours as the version they wish they had bought.
  3. 3Make the small ask first. A 30-day diagnostic for one team is a much easier yes than a platform pitch.
The full brief also includes discovery questions, objection prep, the close, red flags, a follow up email, and talking notes for mid-call.
Discovery × 7Objections × 4Red flagsThe askFollow upTalking notes
Why not just ask AI?

The brief is the easy part.

Anyone can prompt an AI for a brief. The difference here is the strategist finish: two decades of judgment across very different rooms, working the draft before you see it and cutting what would make you overreach. The judgment is the product. The words are just how it arrives.

Built for
  • ↳Consultants pitching senior clients
  • ↳Fractional executives entering new accounts
  • ↳Founders carrying their own enterprise deals
  • ↳Senior B2B sellers on deals that turn on one meeting
  • ↳Design and agency principals prepping a client pitch
For sales and consulting teams

A campaign, a pursuit, a market push. Brief the whole team for it.

The Team Sprint covers 25 reviewed briefs over 30 days, a custom prompt layer tuned to how your team wins work, team onboarding, and a sales-leadership insight report at the end. One sprint, one fixed price.

$5,000
One-off. Reviewed by a strategist. Brand and prompt customised for your team.
Enquire about a sprint →Or start a monthly pilot

For one team, under a single company email domain.

Pricing

Pay per meeting.

Set against the deal on the table, the price barely registers.
Instant brief
$49
delivered by email
  • +Full brief, all 10 sections
  • +Generated from your intake form
  • +Built on live web research
Buy instant brief →
Most popular
Strategist brief
$97
AI + strategist, 24h
  • +Sharpened by a strategist
  • +Angle, wording, objections, next-step usefulness
  • +24 hour turnaround
Buy strategist brief →
High-stakes brief
$250
for meetings that matter
  • +Deep research on stakeholder and company
  • +A strategist works it line by line
  • +Delivered within 24 hours
Buy high-stakes brief →
Team pilot
$1,000
/ month
  • +25 briefs per month for your team
  • +Shared workspace and templates
  • +Monthly review of brief quality
Start a team pilot →

For one team, under a single company email domain.

Team sprint
$5,000
one-off
  • +25 reviewed briefs over 30 days
  • +Custom prompt tuned to how your team wins work
  • +Team onboarding and brief review session
  • +One leadership insight report at the end
Enquire about a sprint →

For one team, under a single company email domain.